What We’re Thinking
The Childhood Obesity Irony
One of our customers in Mexico has completed a fascinating study using SIMUL8 to predict the future costs in treating obesity related diseases in children in Mexico over their life…
Looking Through The Keyhole
As soon as I turned 16 I knocked on doors (literally!) until I got a job. I worked in a store room and spent all day putting security tags onto clothes.…
Rebrand as Advanced Analytics
Officially simulation falls under the banner of Operational Research or sometimes Management Science. Two terms that I believe convey absolutely nothing about what we do or the value we deliver.…
Gartner tips simulation for business success in 2011
Gartner has once again highlighted simulation as a top strategic technology for business success and points to the ability to ‘predict the future outcomes’ of actions as the key to…
KISS – Keep it Simple Stupid
In our latest “lesson from the old timers” session for our new round of graduate consultants we got onto the high level vs detailed simulation debate. KISS reared its ugly…