What We're Thinking

The Childhood Obesity Irony

Frances Sneddon  /   Nov 24, 2010

One of our customers in Mexico has completed a fascinating study using SIMUL8 to predict the future costs in treating obesity related diseases in children in Mexico over their life time. He projected a staggering 108% cost increase (read the full story here).


The Bethany review process

Why the irony? I was asked to review the case study before it went live on the website.  I placed it on the side table and went to get a coffee. I came back 2 seconds later to find my daughter Bethany, had crawled over, grabbed it and started eating it. That beats the dog ate my homework excuse!

About the author

Frances Sneddon

Frances Sneddon

As Chief Technology Officer for SIMUL8, I am responsible for the strategy and direction of our products, it's also my passion. I love software and every part of what goes into creating an amazing end user experience from the initial connection with our website, to how you interact with the software itself.