The Childhood Obesity Irony
One of our customers in Mexico has completed a fascinating study using SIMUL8 to predict the future costs in treating obesity related diseases in children in Mexico over their life time. He projected a staggering 108% cost increase (read the full story here).
Why the irony? I was asked to review the case study before it went live on the website. I placed it on the side table and went to get a coffee. I came back 2 seconds later to find my daughter Bethany, had crawled over, grabbed it and started eating it. That beats the dog ate my homework excuse!