Written by on Thursday July 28th 2011 in Newsletter, What We're Thinking

Simulation holds the key to the future of retail

The Retail industry has taken a bit of a knock in recent years but the future looks bright for one US retailer.

Don’t be fooled. The future of retail doesn’t lie in fancy gadgets, QR codes, or mood lighting.

For retailers to survive in these tough economic times they need to get smarter with what they have and use simulation to maximize efficiency, reduce costs and deliver the best possible customer experience.

This month’s newsletter looks at a major US retailer who uses simulation for almost every important decision within the organization and the impact it has on the business. Read the full article >